Fordona
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Run your school.

Attract more students.

Fordona gives your driving school a complete management platform — plus a marketplace that puts you in front of thousands of motivated students searching for lessons in Sweden.

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Starting from SEK 299/mo · 30-day free trial · No credit card needed

Built by driving instructors, for driving instructors.

We've been inside driving schools. We know what wastes your time — and we've built tools to fix it.

Everything you need

One platform. No more juggling tools.

Replace your booking software, communication tools, and progress tracking with one system that was built specifically for driving schools in Sweden.

  • Booking & scheduling

    Students book directly from your live calendar. Automatic confirmations, reminders, and reschedule handling — no back-and-forth needed.

  • Instructor management

    Manage individual instructor schedules, student assignments, and credentials — all in one view. Built for schools with 1 to 100+ instructors.

  • Payments & invoicing

    Automated invoicing, weekly payouts, and a full revenue dashboard. No chasing payments, no manual bookkeeping.

  • Progress tracking

    Monitor every student's readiness score, theory progress, and lesson history. Know exactly when they're ready to book their test.

  • Automated communication

    Fordona becomes your communication layer — handling confirmations, reschedules, and follow-ups automatically, in Swedish or English.

  • Public booking profile

    A professional, searchable school profile students can find and book from — link it everywhere or let the marketplace do the work.

Already using another system?

We'll move all your students, schedules and data across for free — zero disruption, zero downtime.

Let's Talk

Digital dashboard

Your school, fully visible — in real time.

  • Real-time booking and cancellation visibility
  • Revenue and payout tracking per instructor
  • Student pass rate trends by instructor and period
  • Automatic notifications when action is needed

One System

Less coordination. More teaching.

  • Risk 1 & Risk 2 booking built in
  • Package management for lesson bundles
  • Instant student progress visible to parents
  • Works on any device — desktop, tablet, phone
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Marketplace

New students — without the marketing budget.

  • SEO-optimized public school profile included.
  • Collect and display verified student reviews easily.
  • No lock-in — cancel the marketplace at any time and keep the free version running.

Try the marketplace at zero cost

Only pay 10% commission after your trial ends, and only when it works.

30-day free trial
No upfront cost
Get Started

Setup in minutes. No credit card required.

Coming soon

The AI co-pilot your instructors didn't know they needed.

Meet Fordona AI — designed to analyze student performance, suggest tailored lesson plans, and predict when a student is truly ready for their test. Say goodbye to guesswork.

  • Smart Scheduling AI

    Automatically optimizes routes and schedules to minimize travel time between lessons and maximize teaching hours.

  • Readiness Prediction

    Analyzes lesson outcomes against historical data to predict a student's pass probability for their practical exam.

  • Automated Communications

    Drafts personalized feedback emails and SMS reminders based on the instructor's quick post-lesson notes.

  • Financial Insights

    Identifies seasonal trends and suggests promotional pricing to keep your schedule full year-round.

Your instructors spend their time teaching — not typing.

On average, instructors save 2–4 hours per week on admin, notes, and follow-ups when using Fordona's AI tools.

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Verification & privacy

We take security and privacy seriously.

How we protect driving schools and students

Driving school verification

Every school is reviewed before approval. We verify licenses, insurance, and credentials.

Data protection (GDPR)

All data is encrypted and stored securely in Europe.

Credentials

We verify that instructors hold valid teaching credentials.

Transparent terms

Clear terms, fair notice periods, and no hidden fees.

Pricing

Simple pricing. No surprises.

One monthly fee, no add-ons, no hidden costs. The marketplace is free for your first 30 days — after that, 10% per booking Fordona sends you. Your own students are always free.

  • Solo

    1-3 Instructors

    SEK299

    per month · excl. VAT

    For independent instructors and small schools starting out.

    • Up to 3 instructor accounts
    • Online booking & scheduling
    • Student progress tracking
    • Automated invoicing & payments
    • Marketplace listing
    • AI lesson summaries
    • Email support
    Start Free Trial
  • Most popular

    Studio

    4-10 Instructors

    SEK499

    per month · excl. VAT

    For growing schools that want full visibility and team management.

    • Up to 10 instructor accounts
    • Everything in Solo
    • Priority marketplace placement
    • AI focus area identification
    • Advanced analytics & pass rate reporting
    • Custom school branding
    • Priority phone & chat support
    Start Free Trial

  • Enterprise

    10+ Instructors

    Custom

    tailored pricing

    For large schools and franchise chains needing full control, integrations, and dedicated support.

    • Unlimited instructors
    • Everything in Studio
    • Dedicated account manager
    • Custom API integrations
    • Negotiated marketplace commission
    • SLA & uptime guarantees
    • Custom reporting & data exports
    Start Free Trial

All plans include a 30-day free trial · Marketplace is free for your first 30 days, then 10% per booking from Fordona only — your own students are always 0% · Free migration included

FAQ

Sign Up Today

Ready to grow your driving school with fordona?

Fill in the form and we'll get you set up. Early-stage partners get free access during beta.